Shopping for lines involves comparing the offerings across a variety of different bookmakers and betting sites, and finding the most favorable odds available. Much like a small drip that can turn into a flood over time, getting better lines will show you better profits in small doses, but also add up to significantly more units in your bankroll over longer periods. As evidenced below, small line advantages can add up quickly, especially for higher volume bettors. a -110 or -115 line, may not seem like a huge deal but over time the additional profits we’d be seeing with the -105 line really does add up. With sports betting, line shopping is important because every small tick up or down in the odds impacts our overall return on investment or ROI. Much like when we shop for any real-life products, over time, shopping around for the best deals will mean you save money – and have more money in your account at the end of the year than if you didn’t shop around. What is Line Shopping and why is it important?Īt its core, line shopping is just the act of looking for the best deal on the market, a market which in this case involves odds for us to bet on.
